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Swiggy - Santa #OpenToWork

The Brief: Make Swiggy Genie relevant during Christmas.

Aka: Make yet another holiday campaign for a brand.

The unwritten guardrail: stay away from cliches. Stand out. 

So we decided to answer a very simple question - with Swiggy Genie delivering gifts throughout Christmas, what would Santa do? Find a new job, of course. 

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We created a 360-degree campaign that included a LinkedIn profile for Santa Claus, a video resume, flyers, print ads, and even business cards. All to help Santa find a new job while India used Swiggy Genie to deliver their Christmas gifts.

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